When you are building your list and gaining lots of subscribers it’s quite easy to be distracted by the numbers.

What you NEED to remember though, is that each one of those numbers on your list is a person…

Your subscribers in most cases I would say are your business and you need to remember that they are just like you. They may be a few steps behind you or even a few in front but either way you need to remember who you are marketing to.

Don’t get me wrong, I am by no means perfect and have been guilty many times of just seeing the numbers when I log into my Aweber account but, try and see it from their point of view with every email you send and I’m sure you will get a much better response from the people that have joined your mailing list.

Try and find out WHO you are marketing to, by that I mean try and see the person you are sending it too whether it’s Rod, Jane or Freddie stick the the image of that person every time you write an email. Stick with that person even though they might not be real, try to imagine what they do for a living what they earn and what they really want from you.

You might say, that’s easy, they want to earn money online.

But WHY do they want to earn money online??

They might want to earn money online to quit their job,  but again why?

They might want to spent time with their wife/husband and kids or maybe they have no kids and just want to quit to have the freedom to travel the world as and when they please.

As my youngest daughter would say, why dad why?

When you find out the who and the why you are in a much better position to help them do what they want.

Is the latest push button app (that’s really a sever base software and not an app at all) really going to help the house wife/husband you are sending your email too really going to help them in their life?

Or is the latest autoblog trick to beat the panda (I feel sorry for the panda) really going to help the business man replace his $35k wages????

What? Did you say NO?

Then don’t send it to him or her depending on who you have chosen of course, I would even go as far as to give them a name and age (of course when mailing don’t be sending all your emails with the name on, unless you know your list of 1 – 100k are all called John)

Just try and picture the person you have created when doing what you do. Crikey I don’t mean that you have to make them your new best friend or anything, although if your into that then by all means do

You might even have some online friends you could think of that would be a perfect fit for this, try to think of them when you do it and send you emails as if you were sending it to them alone. If you don’t have any online friends that are a fit as none of your fiends believe in what you do (think anyone who starts up online has been there) join some forums, connect on Facebook or Twitter and find the person you are marketing too.

Another way to find who you are sending to and what sort of experiance they have is to simply ask them.

Survey monkey is free to use site where you can create a survey to send to your subscribers so you can find out a bit more about them and what they want.

Right I am going to go give my daughter some time, after clearing up the building blocks that is so please let me know what your thoughts are and leave a comment below.

 

Cheers.