Now that you have some articles under your very own belt and have a handle on fundamental techniques for advertising them, it's time to take a step up and tackle a number of advanced article marketing skills. These activities can take your very own article advertising efforts to a completely new level:

1. Approach editors directly.

When you've proven your own capability to put out high-quality articles on a consistent basis, it is time to see if you could bypass the middleman (the article directories) and provide regular content material to a newsletter, weblog, or website. Locate editors of publications or information sites in your niche. Pull together a short list (with hyperlinks) to several of your favorite pieces that may be appropriate for their viewers, and email them a short note introducing yourself, presenting the hyperlinks to your materials, and asking if they would be interested in receiving regular, unique content from you for publication. The advantage for them is that they know they can count on quality content material that isn't appearing somewhere else on the Web; the benefit to you is that you would be able to reach a target market on a regular basis, thus compounding the "expert" effect.

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2. Add in applicable keywords.

Key terms are words or phrases that a possible reader would use in an internet search engine to look for data on a specific subject matter. By using keywords, you've got a greater chance of somebody being connected to your article from a web-based search engine, thus potentially increasing the traffic to your very own site.

The key to keywords (pun intended) is to think just like your reader would think. For instance, if you need to draw folks to your handmade greeting card site, you may want to include key terms and key phrases in your article and title such as:

greeting cards

greeting card use

giving greeting cards

occasions to send out greeting cards

choosing greeting cards

handmade birthday cards

anniversary greeting cards

While key terms are no assurance that your article will become the number-one rated link on Google, it's going to really help people find you in the huge wasteland of the Internet.

3. Re-use the articles in other media formats.

Once you have a bunch of targeted articles, re-use them by recording them as audio or video and releasing them all over the web. Some folks simply respond more easily to other types of communication, so by providing many media types, you expand your reach. It is simply another approach you'll be able to connect with your target market in ways they prefer.

Article marketing is a rich and complex technique for drawing your audience to your very own website. There are so many different techniqies to continue to market your articles that you may spend all your time finding new methods to leverage the work you've already created. The very best part is, there is something for everyone!

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